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Austin Music Foundation Newsletter
May 12, 2009
New Marketing Programs Announced!
In This Issue:
Marketing Rehab: Synergistic Branding for Bands
Connecting with Fans Through Twitter
The Power of Email Marketing for Bands
Rock Brand: Creating a Marketable Artist Image
Austin Music Mixer
Whole Foods Music at the Market
Live from the Plaza
Waller Creek Planning Meeting
Pachanga Music Festival
School of Rock Launches Every Thursday
Ceremony: A New Order Tribute
SongDoor Songwriting Contest
25 Free Posters for 30 Seconds of Your Time
Upcoming Events
TRCoA Unsigned Artist Competitino
Rolling Stones Tribute Hoot
Pat's Back in Texas
Myrna Cabello CD Release
Mauricio Callejas New CD "Magico" Release Party
An Easy Way to Support Austin's Musicians
Share YOUR News with AMF
AMF is very excited to partner with Constant Contact and announce a new series of educational programs focused on branding and communications. Read on for all the details and how to register.
This month, Austin Music Mixer is revisiting one of our old friends. Join us at Rio Rita on May 19th.
It's Latino Music Month, so get your groove on and check out Pachanga Fest on May 30. If you use promo code "AMF" when you buy your tickets (link below), $1 of your ticket price will benefit Austin Music Foundation.
Musically yours,
Austin Music Foundation
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Marketing Rehab: Synergistic Branding for Bands
Presented by Constant Contact
Creating a consistent, accurate and unique artist image is the cornerstone of marketing your band. However, winding a common thread through all your marketing materials and efforts isn’t easy. Join AMF and Constant Contact for a three-part series on branding and communicating with fans in the 21st century.
Connecting with Fans Through Twitter
Monday, June 1
7:00 pm
Hilton Garden Inn
Instructor: Mark Collier, Senior Director of Business Development, Yahoo! Media Group
Learn how to promote your band in 140 characters or less. Twitter is the new social-media darling, and it provides opportunities for branding and promotion that you probably hadn’t thought of. Learn how Twitter and other social media can help you increase your engagement with fans in this Web 2.0 age.
Mark Collier is a technology executive with a strong product background. He is passionate about the intersection of music & technology, realized by living in Austin while negotiating and managing partnerships between Yahoo! Music & key players like RockYou, Rhapsody, Bebo, Dell, Piczo, and Skyrock. You can follow him at www.twitter.com/sparkycollier.
Rock Brand: Creating a Marketable Artist Image
Monday, June 8
7:00 pm
Hilton Garden Inn
Instructor: Rachel Wyatt, Creative Director, Wyatt Brand PR & Branding
Creating an attractive and authentic brand is one of the most important marketing elements in broadening your fan base. When you’ve branded well, you’ve created a remarkable and distinct image. It’s memorable, easy to recognize, and it tells people what to expect.
Your brand should capture the emotion your music inspires and the overall impression your music projects. Join Rachel Wyatt from Wyatt Brand as she walks you through the various aspects of branding – names, websites, artist presentation, graphics, logos, etc. to understand how to use these elements to take your career to the next level.
Rachell Wyatt is Creative Director of Wyatt Brand, an Austin-based PR/Branding/Graphic Design company (founded in 2006) that specializes in small businesses, non-profits, and arts organizations, as well as artists such as Graham Reynolds and The Invincible Czars. She has designed and provided creative direction on such brands as Art Alliance Austin, The SIMS Foundations’ “I’m with the Band” campaign, Ballet Austin, SafePlace Field Day & Festival, and Fresh Thoughts magazine for the University of Texas at Austin College of Communications. During her 15 years of art direction, graphic design and production she has worked with Texas Monthly magazine; Texas Bound magazine; Texas Architect magazine; Ride Texas magazine; Texas Society of Architects; and environmental design firm fd2s.
The Power of Email Marketing for Fan Relations
Monday, June 15
7:00 pm
Hilton Garden Inn
Instructor: Julie Niehoff, Development Director, Constant Contact
To be successful as a musician today, you must continuously increase your fan base. Regular communications via email marketing can help you leverage relationships with your fans. Learn what email marketing is (and isn't), why it's such a good idea and how to make it work for your band. Discover the best practices in email marketing that will help you keep your fans engaged to increase attendance at shows, sell more merch, drive website traffic, track downloads and more.
Julie Niehoff has more than fifteen years in communications, specializing in technology marketing. At Constant Contact, Julie facilitates seminars for small organizations around the state of Texas, helping them incorporate technology into their marketing plans and finding creative, affordable, and effective strategies for building strong relationships with their customers and member base.
To register:
- Email kim@austinmusicfoundation.org.
- Indicate which session(s) you would like to attend. (You may register for more than one.)
- Provide your full name if it's not obvious from your email address.
- You will receive an email confirmation back.
- Sessions are FREE to attend.
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Austin Music Mixer
Join AMF for the next Austin Music Mixer:
Tuesday, May 19, 6:30 - 8:30 pm.
Rio Rita Cafe y Cantina
1308 East 6th St @ Navasota
It's not what you know, it's who you know! Add some girth to your address book at AMF's Austin Music Mixer. Join the AMF staff to rub elbows with musicians and industry pros. You never know who you might meet or who you might miss . . . so don't miss it!
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Whole Foods Music at the Market 
Have dinner at Whole Foods and enjoy FREE live music every Thursday evening.
Thursdays 6:00 - 7:30 pm
Whole Foods at 6th & Lamar
May 7: Jonas Alvarez
Jonas Alvarez' songs and sound are a rhythmic blend of Latin Americana Roots Music. He writes and performs original music along with new arrangements of traditional Mexican and Spanish folk songs. His lyrics and music are a fusion of musical genres, cultures and ideas in songs that share his family history, experiences and stories of everyday life.
 May 14: Gina Chavez
With stylistic comparisons ranging from Joni Mitchell to Alicia Keys, Gina's delivery is versatile and captivating. Simply said, this girl has a strikingly beautiful voice. Accompaniment from the multi-instrument talent Roel Martinez (guitar, mandolin, bass) and other Austin musicians brings energy to a live show that is capturing the ear of the Live Music Capital.
May 21: Cerronato
Cerronato plays an authentic yet innovative version of Colombian vallenato and cumbia. High, plaintive cries punctuate the poignant and passionate four-part harmonies of Cerronato on a mix of original and traditional tunes.
May 28: Myrna Cabello
Myrna blends a brew of blues, rock, soul, and Latin beats in English and Spanish, as well as a fusion of both languages. This woman doesn't sing, she belts. Her lyrics and lungs are instruments of pure, raw emotion. She's a Latino firecracker who writes blues and rock and sings them with soul.
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Live from the Plaza 
Weekly music at City Hall
Every Friday at noon, enjoy free live music from City Hall.
May 8: Mariachi Estrella
May 15: AJ Castillo
May 22: Gina Chavez
May 29: Tiburon
June 5: Tje Austin
June 12: Dysfunkshun Junkshun
Park free in the City Hall garage during the performance (11:30 am to 1 pm) and enjoy a $6.50 lunch special from a local vendor each week.
more info
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Waller Creek Planning Meeting
If you are interested in the future of the Red River music district, then please attend a public workshop meeting for the Waller Creek development, which spans from Waterloo Park to Lady Bird Lake, and share your vision.
Wednesday, May 13
6:00 - 9:00 pm
Austin Convention Center, Ballroom C
500 E. Cesar Chavez
This public workshop is hosted by the Waller Creek Citizen's Advisory Committee. The workshop will include a presentation of the flood control project and a summary and analysis of existing conditions. The consultant will lead a general discussion of the community's desires for activities along the Creek and within the district, the potential character of public spaces, access improvements, and private development along the creek corridor and in the district.
For more info, www.ci.austin.tx.us/wallercreek/development.htm
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Pachanga Music Festival
Buy One Get One FREE tickets!
The one-day festival will close out Austin’s Latino Music Month and will showcase the vibrant blend of Latino-created music and art. The Pachanga lineup includes everything from rock, alternative, tejano, mariachi, cumbia, salsa, electronic, funk, hip-hop and indie rock with one singular theme, the sound is brown.
Saturday, May 30
Fiesta Gardens
Tickets are $20 and on sale at Frontgate.
Tickets are buy one get one FREE when you enter code "AMF" during purchase. Austin Music Foundation will receive $1 for every AMF code sale. Thanks!
Artists include Norteño superstar Michael Salgado, Mexican Institute of Sound (fresh off their Coachella run), Chris Perez Band, Brownout, Ocote Soul Sounds, Davíd Garza, Los Bad Apples and more.
Pachanga will host over 20 acts and DJs from Texas, California, NYC and Mexico. The festival will also showcase cuisine from Austin’s greatest Latin American and Mexican restaurants and an array of craft vendors.
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School of Rock Launches Every Thursday
Giving young musicians an chance to shine
The School of Rock gives kids of all ages the chance to express their musical talent in front of a casual, yet energetic, restaurant crowd as well as broadening their knowledge of the ins-and-outs of performing live, stage production, and entertaining an audience.
Every Thursday night
6:00 - 9:00 pm
El Arroyo
7032 Wood Hollow Drive
There will be four acts chosen by a selected panel based on talent, personality, and motivation to perform each week. Submissions are open to anyone in high school or younger. The series will continue throughout the summer as the word spreads around town. This series is outdoors, so it is always weather permitting. Please call 512-345-8226 for more info.
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CEREMONY: A New Order Tribute
24 Hour Service Station is assembling a tribute album honoring the music of New Order entitled CEREMONY: A New Order Tribute. The double CD and digital album is scheduled for release in the fall of 2009. Slated participants include Kate Havnevik, Jah Division, The Cloud Room, Kingsbury, The Penelopes, Allegra Gellar, The Beauvilles, Kites with Lights, Dub Gabriel, GD Luxxe, Detachments and many more!
Artists will be offering up a version of their favorite New Order track, as well as their take on the band's classic first single, "Ceremony" for the extra disc.
Proceeds from record sales will go to the Salford Foundation Trust's Tony Wilson Award, established in memory of Tony Wilson, the founding father of landmark independent record label Factory Records, who died of cancer in 2007. The trust will benefit children and young people who can demonstrate a special talent or ambition in the arts or creative skills.
Interested artists please contact Sonshine Ward at 24 Hour Service Station: sonshine@24hourservicestation.com
Song Samples: www.myspace.com/ceremonyanewordertribute
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SongDoor Songwriting Contest
The SongDoor 2009 International Songwriting Competition is now open for submissions. Awards totaling more than $40,000 (including a single-song publishing contract) and two new judges have also been announced. Complete information is available at SongDoor's new website.
All entrants receive a free DIY SongU.com songwriting course and free melody-writing software, valuable tools worth $70. The entry fee is $10. Songs may be entered in six different categories: Christian, Country, Pop, Rock/Alt, Soft Rock and Instrumental.
Entries are accepted online or by mail through November 15, 2009.
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25 Free Posters for 30 Seconds of Your Time
MusicMarketingToday.com needs help from musicians/bands with a little survey. Fill out 4 easy questions and get 25 free full-color posters for your band. (You are asked to pay S&H of about $7.50 to receive the posters.)
Click here: http://www.musicmarketingtoday.com/music-marketing-with-mp3-postcards/
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Upcoming Events
TRCoA Unsigned Artist Competition Showcase
The Recording Conservatory of Austin began with 25 bands in their artist competition, and the final four remain. Come root for your favorite.
Wednesday, May 13
Stubb's
9:00 - Squint
9:45 - The Canvas Waiting
10:30 - Shorelines End
11:15 - Ted Hadji
Rolling Stones Tribute Hoot 
Sunday, May 17
5:00 - 10:00 pm
Nutty Brown Cafe
The Rolling Stones Hoot/Tribute was created to raise funds and awareness for the SIMS Foundation. The event welcomes Austin's best and brightest musicians to play selections by another top name in music, the Rolling Stones. Several surprise guests will perform along with confirmed participants Alejandro Escovedo, Ian Moore, David Grissom, Nakia, The Skunks, Aimee Bobruck, David Newbould, Gina Chavez, Meagan Tubb, Edison Chair, Matt McCormack, Craig Marshall and more.
The event will be family friendly and will split the proceeds from the door between the SIMS Foundation & Save Ausin Music.
Pat's Back in Texas
Our favorite songwriting teacher, Pat Pattison, will be making an appearance in Texas in conjunction with the Wildflower Festival teaching a weekend songwriting seminar with Grammy-winner songwriter Jon Vezer.
Friday - Sunday, May 15 - 17
Marriot Residence Inn
Richardson, TX
The weekend seminar is $175; AMF has a $50 off coupon you can receive by emailing kim@austinmusicfoundation.org. For more info, please visit the website.
Myrna Cabello CD Release
"An Evening with Myrna" will celebrate the release of Myrna Cabelo's debut CD entitled “Letting Go” with a multi-media show that will include special guest appearances by Rock and Roll Hall of Fame Jerry Martini from Sly and the Family Stone, Ponty Bone, Haydn Vitera and many more.
Thursday, May 21
8:00 pm
Long Center for the Performing Arts,
Debra and Kevin Rollins Studio Theatre
Tickets are $35 and available at www.thelongcenter.org. Ticket prices include a copy of Myrna’s debut CD “Letting Go,” hors d'oeuvres and a silent auction. Proceeds from ticket sales will go to Dell Children’s Medical Center of Central Texas.
Mauricio Callejas New CD “Magico”Release Party
Mauricio Callejas (Kah-Yeh-has is considered to be part of the "Nueva Cancion Salvadoreña" [Salvadoran New Song] which is a blend of socially conscious songs with contemporary poetry. Join him at the release for his new CD, "Magico."
Thursday, May 21st
7:00 pm
Copa Bar and Grill
217 Congress Ave
Free Admission
Magico is a colorful music project that brought together some of the best musicians in town to elaborate a delicate collage of Latin rhythms and profound lyrics. The Jazz legend Alex Coke, the accordion player Joel Guzman and Michael Ramos of Charanga Cakewalk are just a few of the well known musicians on the album.
More information www.mauriciocallejas.com
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An Easy Way to Support Austin Musicians 
Become a member of AMF!
Austin Music Foundation is one of only a handful of nonprofits in the country that provides music-business education opportunities to local musicians for FREE.
Our local music scene is a primary source of Austin's cultural vibrancy and something we all love. For our music scene to thrive, our musicians must thrive as well. Especially in times of a faltering economy, it's important that musicians have the business skills to make a living from their art.
That's what we do at Austin Music Foundation--provide classes and seminars that help demystify the business side of the music industry. So that musicians can make a better living doing what they love.
Please consider becoming a member of Austin Music Foundation. Your membership contribution directly supports our educational programs for musicians and provides nifty membership perks too.
Austin Music Foundation--giving musicians the tools to improve their careers since 2002.
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Share YOUR News with AMF 
Austin Music Foundation sends its newsletter to thousands of people who are interested in what's going on in the Austin music scene.
We welcome submissions about CD release parties, special events, news/services musicians can use and other things of interest to the Austin music community.
If you would like to share your news, please email kim@austinmusicfoundation.org. Include NEWSLETTER in the subject line.
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